Linda Zespy

Vice President, Marketing and Engagement

Linda is a senior leader in using behavior science and design thinking in service of health engagement. She has deep experience guiding B2B2C digital health startups in their brand/client growth and their ability to acquire and engage consumers. Since the early 2000s, Linda has worked with health and financial organizations to harness the power of evidence-based behavior models to repeatedly drive award-winning consumer engagement and measurable outcomes across a range of behavior change goals. 

Linda has led marketing, behavior design, user experience, and digital health programming teams serving organizations like Verily (Google) Life Sciences and RedBrick Health (now Virgin Pulse). She earned her BA from the University of Minnesota and a certification in Design Thinking from the MIT Sloan School of Management.

In addition to serving on nonprofit boards, Linda sings in an R&B choir, is a season ticket holder for Minnesota United soccer, and walks or bikes one of Minnesota’s 10,000+ lakes nearly every summer evening.